Its difficult for doctors to believe that online articles can mobilize new patients to them. Doctors heard about Just Dial and Practo, and their services to bring the their name on top of the list. But articles? doctors do not know the logic of attracting new patients. This is a one time effort to attract new patients.

Power of Medical Articles

Power of good medical articles

Many of the doctors may not be realizing the power of online articles in getting new patients. In a highly competitive hospital industry in India, being more privately run services, it is very important to attract patients online. This gives a chance to doctor to educate the patient and hence to create a sense of trust, especially for new patients. My other article ‘Google Patients‘, briefs you the patients’ behaviour on Google to look for good articles. So I feel it is good to understand how patients behave in the growing access to information.

Only 0.1% (1 in 1000) or maximum 0.5% of the doctors knows this secret, and such doctors may not be hardcore clinicians. They will be helping their friends/colleague to mobilize new patients.

I think a good example will help a doctor understand better. Let us take a case, a patient suffering from Appendicitis. Let us take 2 scenarios

Before visiting a doctor 

He will definitely not know the term ‘Appendicitis’ and he will be using keywords like ‘Pain abdomen, vomiting, fever etc. The keywords are mostly the ‘Symptoms’ that he could comprehend in his words. It will be simple English that is easily understandable.

After visiting the doctor

By this time, he would have known the probable diagnosis or differential diagnosis. Hence he will start using this as keywords in Google.

I am taking an example keyword ‘right side pain abdomen‘ and this is one of the poor keywords as this is not used in Google by a good number of people. You will see ‘0’ search for this keyword.

Now you can check out the top 3 keywords

Keywords top 3

12 Months numbers

monthly average

stomach pain

60,500 searches

1k to 10 k

abdominal pain

27,100 searches

1k to 10 k

lower abdominal pain

18,100 searches

1k to 10 k 

You visit with your Gmail account and register for AdWords. Once done, you search for keyword planner under tools. You will be able to do explore all the keywords related to your area of specialization.


The above image shows the patients behaviour while they look for symptoms in Google. This is a huge number and every month in the city Bengaluru alone, you are witnessing 1k to 10k searches with those keywords.

So now what? What can doctors do?

Doctors, especially after completing the PG (MS, MD, DNB or Diploma) will have sufficient free time. My piece of advice for them is to engage in drafting medical articles. Macula Healthcare can guide you with specific tools to make your article masterpiece.  We can teach you the know-how of publishing good articles on your site, provided if you have one. I bet you, over a period of time, we can even track how many patients reads this and visit you for further assistance. Just ask a simple question to your patient. How did you get to know about you? Many end up saying through Google and specifically through their articles. This will boost your involvement into drafting articles.

In the whole activity, you try to educate the patients before coming to you or even after coming to you. As the days go on, you will not have time to draft new articles, but yes you can update the same. Overall you can optimize your consultation time year on year.


Our website program

To encourage doctors to start working on this, Macula Healthcare is helping by developing a simple website for free. You only pay for the website domain address and hosting charges. This will not be more than Rs 3000 per year. We just help you develop a site and you can start adding the contents. If you are interested, just write to us at asking for free website.